Don’t Waste Your Next Conference

Sep 18

Dear Friends,

Welcome to the 35th edition of Short & Sweet, a weekly newsletter where I provide brief tips for attorneys to build their brand and book of business, on and off of LinkedIn. Read until the end to see my LinkedIn tip of the week.

Conference season is here—and the question is, are you actually ready for it?

Too many attorneys spend thousands of dollars and valuable billable hours to attend conferences, only to come home frustrated. Maybe you’ve experienced it:

You show up without a clear plan of who you need to meet.
You miss the happy hours and dinners where the real networking happens.
You’re not sure which events will actually move the needle for your practice.
You come back with a stack of business cards but no real relationships, no leads, and nothing to show for the time and money you invested.

And with major IP conferences like AIPPI, MARQUES, INTA, ChIPs, PTMG, and AIPLA just around the corner, the risk of wasting time and money is real.

That doesn’t have to be you this year.

The difference between walking away empty-handed and walking away with new relationships and potential clients is preparation. And preparation isn’t just about booking your flight and hotel—it’s about a full circle strategy:

✅ Choosing the right conferences to engage with your target audience.
✅ Building visibility and warming up connections before you arrive.
✅ Locking in meetings and knowing exactly who to spend time with.
✅ Navigating cocktail parties and hallway chats with purpose.
✅ Following up in a way that keeps the conversation going long after the event ends.

I work with IP attorneys to create conference strategies that turn attendance into results. For $1,595—about the cost of a few billable hours—you’ll leave with a customized plan you can use not just once, but at every conference moving forward.

Conference season kicks off in just a couple of weeks. Don’t wait until you’re standing in a crowded hotel lobby wishing you had done more prep.

Warmest Regards and see you next week,

Jamie

LinkedIn Tip of The Week:

The attorneys who leave conferences with new clients and referrals have been visible on LinkedIn for weeks—liking, commenting, and messaging the people they want to connect with before the event. That way they can secure meetings easily, and meetings feel natural, not forced. Make a list of who you want to connect with now and start engaging with their content.

P.S. You can work with me in the following ways: