Now Is the Time to Get Organized for London

Oct 28

Dear Friends,

Welcome to the 39th edition of Short & Sweet, a weekly newsletter where I provide brief tips for attorneys to build their brand and book of business, on and off of LinkedIn. Read until the end to see my LinkedIn tip of the week.

Earlier this year an IP partner walked into the Annual Meeting in San Diego with a “plan” that looked like this:

Fly in.
Show up to a few panels.
Attend a couple receptions.
Grab some business cards.
See who they run into.
Catch up on missed work back at the office.

When we met later on they said - unsurprisingly - “I’m not sure it’s worth going back.”

I’ve seen dozens of attorneys leave major conferences with vague memories, business cards they never follow up on, and no real traction in their business development goals.

They had good intentions, but they didn’t own the conference.

The conference owned them.

If your firm is spending thousands on flights, hotels, and registration fees, conferences can’t simply be a vacation - you need a strategy.

You wouldn’t step into court without a strategy or file a trademark application without a plan.

So why go to a conference haphazardly when you could maximize it?

Imagine showing up to London 2026 with:

A clear list of who you need to meet and why.
A strategic calendar that makes room for real connections and more rest.
Messaging that gets you meetings and recognition in the crowd.
A follow-up system that keeps your name in the inboxes that matter most.

Suddenly, the conference isn’t overwhelming. It’s working for you.

Like a well-planned court arguments, you know your goals, your angles, and your value before you ever walk into the room.

That’s exactly what my Own the Conference Group Prep and Networking Program was created for.

It’s a group mastermind and coaching program designed for IP attorneys heading to the 2026 Annual Meeting.

It’s specifically built to help you:

Engage with your ideal clients and referral partners before, during, and after the conference.
Create a schedule that avoids burnout while boosting ROI
Craft memorable pre-conference messages and impactful follow-ups
Turn casual hallway conversations and dinner parties into long-term relationships
Stay consistent in your business development efforts between conferences

You’ll get:

4 Group Mastermind Sessions, 3 before and 1 after the event
1 Private Coaching Session tailored to your particular strengths and goals
Real-Time Support in London so you’re not caught off guard
Networking in sessions, in a WhatsApp group, and a private conference event
Follow Up System that generates results
Proven Tools and Accountability so the value compounds year after year

No more showing up with just business cards and a badge.

No more post-conference regret. Just real ROI and a repeatable system you can use again.

You’re already making a financial investment to attend the Annual Meeting.

Now it’s time to make the strategic investment to ensure it pays off.

BONUS: If you’re going to the Leadership Meeting in Hollywood, FL and you sign up for the Own the Conference group program for London now, you’ll get a free planning session ahead of the Leadership Meeting.

Those who sign up before November 21, 2025 can also get $100 off with the promo code OTC100.

We start February 19.

Click Here to Learn More and Register

Warmest Regards and see you next week,

Jamie

LinkedIn Tip of The Week:

For conferences where the practice is not to schedule meetings in advance, engage with the LinkedIn posts and comments of attendees, speakers, and organizers ahead of the conference. Then once you arrive at the conference, they will recognize you and look forward to meeting you. If there is no attendee list, focus on the speakers and organizers. You can also search for LinkedIn posts from people who plan to attend the conference.

P.S. You can work with me in the following ways: