Your Conference ROI Starts Now (Not When Your Arrive)
Dear Friends,
Welcome to the 41st (and last for now) edition of Short & Sweet, where I provide brief tips for attorneys to build their brand and book of business, on and off of LinkedIn. Read until the end to see my LinkedIn tip of the week.
This newsletter is now moving to LinkedIn as the IP Industry Insider. If you’d like to subscribe to that and continue to follow my business development and LinkedIn tips click here.
As a gift for sticking with me on this email newsletter, you can download my Own the Conference Prep Checklist here. It’s good for prepping for the 2026 Annual Meeting in London or any other conference you plan to attend.
The real journey to a return on investment starts long before you arrive at a conference.
The magic doesn’t happen in the days you’re there. It starts in the weeks and months before, when you:
Define who you want to meet and why
Create a clear, consistent identity online
Warm up your leads through strategic LinkedIn visibility
Prime conversations before they happen
When you do this, you won’t be stuck in small talk about the weather. You’ll walk in prepared to meetings that matter with people who already recognize your name and your value.
This checklist will help you set the foundation for success, but if you want deeper accountability and expert guidance on how to turn all that preparation into measurable ROI (along with bonus networking), the Own the Conference Group Prep and Networking Program for the Annual Meeting in London is the next step.
I also do 1:1 prep for other conferences you may be planning to attend.
With someone in your corner, you’ll walk in with confidence, clarity, and a plan for continued growth.
If you sign up for the Own the Conference Group Prep and Networking Program by November 21, 2025, you can use code OTC100 for $100 off. And, if you’re going to the Leadership Meeting, you’ll also receive a free planning session.
Warmest regards,
Jamie
LinkedIn Tip of The Week:
With reach numbers down on LinkedIn, don’t focus on views, focus on consistently producing thoughtful content showcasing your legal practice. If you’re routinely connecting with others in your industry, clients and potential clients, referral partners and potential referral partners, those you meet at networking events, law school alumni, colleagues and former colleagues, etc., and commenting substantively on their posts, the right people will see your content, even if you’re not getting huge view numbers.
