Build a LinkedIn Strategy That’s Stronger Than Your Fears

Aug 18

Dear Friends,

Welcome to the 32nd edition of Short & Sweet, a weekly newsletter where I provide brief tips for attorneys to build their brand and book of business, on and off of LinkedIn. Read until the end to see my LinkedIn tip of the week.

You notice it all the time. Attorneys in your network are everywhere on LinkedIn.

Their posts are at the top of your feed, and they’re getting comments, likes, and shares.

Their profiles look sharp.

You see from their LinkedIn posts that they’re getting honors and awards, and speaking and writing opportunities.

And you’ve thought to yourself, “I’d like that kind of visibility and those kind of opportunities.”

But then the reasons roll in:

I’m too busy.
I don’t know where to start.
No one wants to hear from me.
I’m scared to get myself out there.
Someone already covered the topic I want to write about.
I have to rewrite my About section and Headline in order to start.

I hear these objections almost every day from IP attorneys — smart, accomplished people who are holding themselves back.

But one of these concerns are deal-breakers. They’re just obstacles to overcome.

You just need the foundation and strategy to get started.

What if you could have that in 60 days?

Attorneys who I’ve worked with through my LinkedIn coaching plan have:

Seen their annual revenue increase by 10% in the first year,
Gained new trademark portfolios to manage,
Garnered new opportunities to speak and write,
Found more fulfilling roles,
Been able to more easily secure meetings at conferences, and
Been recognized in the crowd at conferences.

We start with:

Building a LinkedIn content and network expansion strategy tailored to your voice, strengths, target audience, and comfort zone.
Optimizing your profile so you can build from a strong foundation.
Determining how to fit your LinkedIn strategy into your week without losing billable hours.
Tackling the fears and imposter syndrome that keep you from getting out there.

You’ll also have access to the supportive community of IP attorneys from around the world that I’ve built. We mastermind in real time in a chat group on LinkedIn and in monthly calls.

More visibility, credibility, and opportunities in just 8 weeks.

Stop watching from the sidelines and let’s get started.

Warmest Regards and see you next week,

Jamie

LinkedIn Tip of The Week:

Create a group of friends who are active on LinkedIn so that you can support each other’s content. Let each other know when you post. Workshop issues with each other. Celebrate wins.

P.S. You can work with me in the following ways: