Generic Law Firm Guidance Is Costing You Growth

Mar 27

Dear Friends,

Welcome to the 19th edition of Short & Sweet, a weekly newsletter where I provide brief tips for attorneys to build their brand and book of business, on and off of LinkedIn. Read until the end to see my LinkedIn tip of the week.

Marketing yourself as an IP attorney is not the same as any other practice area.

When IP attorneys ask for support from their firm to work 1:1 with a business development coach they often hear “our firm has in-house resources, try them first.”

While internal business development and marketing teams can offer value, marketing yourself effectively in a specialized industry demands tailored strategies from a coach who understands its nuances.

With a generic strategy built for every attorney at a firm, IP attorneys are left without a targeted approach, generic templates, vague guidance (like you should write a blog post), and no accountability.

Six months later? No momentum. No leads. And no ownership over your personal brand. Every month you delay is a month your peers become more visible.

Getting a jump on the game may mean investing in yourself. I made a commitment to do that as a trademark attorney and built my book by hundreds of thousands of dollars.

Now I’ve worked with more than 20 IP attorneys to develop:

→ Networking plans tailored to their practices and target audience
→ Content strategies that get attention
→ Business development roadmaps that works with their schedules

You didn’t choose a niche career to be marketed like every other attorney.

Any clients starting in April will have INTA Annual Meeting prep included (if you’re going) to make sure you turn heads when you walk in and leave with relationships that lead to results.

Let’s make your next 90 days your most impactful yet.

Schedule a Call with Me

Warmest Regards and see you next week,

Jamie