Take an hour to determine your target audience so you can effectively grow

Jul 25

Dear Friends,

Welcome to the 29th edition of Short & Sweet, a weekly newsletter where I provide brief tips for attorneys to build their brand and book of business, on and off of LinkedIn. Read until the end to see my LinkedIn tip of the week.

If you’ve ever wondered why your IP practice grows in fits and starts, you're not alone.

Most attorneys don’t take the time to define exactly who they should be targeting and how to engage with them. This is the key to an efficient business development strategy.

That’s why I’m leading a 60-minute virtual workshop so you can reserve time for this exercise.

📅 Tuesday, July 29, 2025
🕑 2:00 p.m. EDT

In an hour, you’ll learn:
✅ How to identify your ideal clients and referral partners
✅ How to engage with this target audience
✅ How to make business development feel sustainable and even enjoyable
✅ Key considerations when pricing your services

It’ll be a strategic roadmap to help you develop a consistent and effective business development plan.

Plus:
Your registration includes a FREE 20-minute 1:1 strategy session with me. You’ll get personalized feedback and next steps to take action right away. You’ll receive the scheduling link after registering for the workshop.

Can’t attend live?
The webinar recording will be sent to everyone who registers and schedules a 1:1 call.

If you’re ready to stop winging it, this is your first step toward a business development plan you’ll actually stick with.

40 attorneys have already signed up. Only 10 spots remain.

Warmest Regards and see you next week,

Jamie

LinkedIn Tip of The Week:

You may have noticed that your older LinkedIn posts are having a longer life in the feed. Apparently LinkedIn will be adjusting that so the feed in general will be fresher. If you’ve been relying on older posts still showing up to create less content, that may be going away.

P.S. You can work with me in the following ways: