Trade a Scarcity Mindset for an Abundance Mindset
Dear Friends,
Welcome to the seventh edition of Short & Sweet, a weekly newsletter where I provide brief tips for attorneys to build their brand and book of business, on and off of LinkedIn. Read until the end to see my LinkedIn tip of the week.
It took several years into my legal career to adopt an abundance mindset when it comes to “competitors.” This mindset is an essential component of business and career development. And yet, we are conditioned to believe competition wins all.
Believing your competitors are the enemy or that there isn't enough work for everyone (i.e., a scarcity mindset) is not a sustainable way to build business or progress in your career. I used to see trademark attorneys at other U.S. firms as competitors and other attorneys at my firms as rivals.
Once I started to implement an abundance mindset more work, collaborations, friendships, referrals, opportunities, and success flowed to me.
I began to relish collaborating with my so-called competitors. I made good friends with U.S. trademark attorneys who were opposing counsel, in my organizations, and on LinkedIn. They turned into referral partners and into clients when I started my coaching business.
One of the biggest lessons I’ve learned after coaching numerous intellectual property attorneys is - everyone practices differently. Everyone has different styles, client sizes, client industries, firm sizes, and niches. Meaning there is plenty of work for everyone.
I now cherish relationships I have with other business development coaches in the legal industry. They are my teachers, mentors, friends, collaborators, and referral partners.
If you're wondering where to start with this, the lowest hanging fruit is your "competitors”:
Be friendly with opposing counsel.
Develop relationships with other attorneys in your committees and organizations.
Reach out to the person in your industry on LinkedIn who inspires you.
Ask an attorney at a "competitive" firm to collaborate on a panel or article.
Have coffee with another attorney in your industry at a conference.
These efforts are way more fun than maintaining a scarcity mindset - and they will lead to abundance in your practice.
Warmest Regards and Happy Holidays!
Jamie!
LinkedIn Tip of The Week:
Add a call to action (CTA) at the end of your posts. Tell the reader what to do next so they don’t have to wonder. Invite them to subscribe to your email newsletter with the link, to schedule a consultation with you with your contact info, to attend your event with a link to register, to follow you on LinkedIn, etc. For purposes of the algorithm, put any links in the comment section and direct readers there.
P.S. You can work with me in the following ways:
1:1 coaching to create a sustainable business development plan aligned with your goals, strengths, target audience, and schedule.
1:1 LinkedIn coaching and training that leverages LinkedIn to grow your visibility and practice without sacrificing billable hours.
Business development strategy, training, and fractional services to move your law firm in a focused direction to achieve brand and revenue goals.
1:1 coaching to effectively navigate industry conferences and maximize your ROI.
Human Design readings to gain insight into what attracts clients and success to you.
