Grow Your Practice with Intentional Conference Prep
Dear Friends,
Welcome to the 12th edition of Short & Sweet, a weekly newsletter where I provide brief tips for attorneys to build their brand and book of business, on and off of LinkedIn. Read until the end to see my LinkedIn tip of the week.
Why aren’t you seeing results after spending a ton of time and money to attend conferences and annual meetings?
Developing business from these events is a yearlong process that centers on finding the right events, strategically preparing, participating with intention, following up throughout the year, and attending the same event next year.
Results don’t happen simply by showing up (even if it’s year after year) without an intentional strategy. Failing to follow up, build relationships during the year, and prepare strategically for the next conference will result in lost opportunities.
A conference attendance plan that grows your book of business includes these critical elements:
Targeting conferences that are actually worth your time and resources based on your particular services and jurisdiction, and who your target audience is.
Getting the support and approval to go (I work with clients on written proposals).
Developing a strategy to build visibility and warm relationships before the conference to make it easier to schedule meetings with your target audience.
Intentionally planning a manageable and productive schedule in advance.
Strategically handling meetings, hallway interactions, and cocktail parties.
Timely following up in a way that fits the people you meet.
Continuing to build relationships until the same conference the next year.
In order to prepare for, and start networking ahead of, the International Trademark Association (INTA) Annual Meeting this coming May, I’ve developed the Own the Conference group coaching and networking program.
Even if this isn’t your first one, and you’ve been attending for years, preparing with a different perspective could be the catalyst you need for work to start rolling in.
We start the program at the end of February and continue through the end of May, after the conference. There will be 4 group mastermind sessions and 1 individual session, with access to me during the conference and group networking ahead of the conference and during it.
We'll narrow in on your target audience, brand, and goals so you can efficiently determine who to meet with, which events to attend, and how to create memorable pre-conference and post-conference messaging.
You'll leave the program with business development tools and networking connections you can take with you into the next year.
The investment amounts to a few of your billable hours (USD $1,595.00) and will lead to results that will outpace that.
There are limited spots so secure yours today and don’t miss out on the party.
Warmest Regards and see you next week,
Jamie
LinkedIn Tip of The Week:
Posting once a day on LinkedIn is sufficient to build an audience and may be preferable for the algorithm. If you post or reshare again in the same day, post at a different time of day. Don’t post or reshare more than twice because you’ll be burying your own posts in the feed and your audience may start to feel fatigued. Keep your content fresh and memorable by scheduling that second or third post for the following day.
P.S. You can work with me in the following ways:
1:1 Linkedin in 8 Coaching and Training
Full-Spectrum 1:1 Business Development Coaching and Consulting
Full-Spectrum Law Firm Business Development Strategy and Fractional Services
1:1 Conference Prep
Human Design Readings
